Since I started Hello Updo in 2019, I've been on a mission to create a haircare tools company dedicated to promoting hair wellness for all hair types. Fueled by a commitment to inclusivity and hair health, we are setting the tone for what haircare should look like.

After years of damage from using hair ties that were not made for my hair type, I decided to take matters into my own hands. I designed silk scrunchies in multiple sizes, known today as the "Biggish" and the "Smallish", to fit and protect different hair textures. Who said scrunchies had to be one size fits all?

Over the years we've grown and launched more tools that put the health of your hair first. Cheers to healthier hair days and beyond with you!

Thanks for trusting us on your hair journey!

With love,
Magdaline