The journey of Hello Updo began in the July heat of the Dominican Republic. Struggling to find a hair tie that could hold her big, coily hair without snapping or stretching, our founder, Magdaline, realized something was missing — the world lacked hair accessories designed for textured and fuller hair types.

Back home, with determination and a sewing machine in her Abuela’s kitchen, she created the first Flora silk scrunchie in Biggish — now Hello Updo’s hero product and the foundation of our mission. Through our innovative hair accessories, we empower people to nurture their truest selves.

For Magdaline, hair has always been more than just hair. As a Dominican-American, she grew up hearing the phrase “pelo malo” and endured years of treatments that aimed to change her natural texture. Embracing her curls became a journey of self-acceptance — one that taught her the beauty of patience, love, and identity.

Today, Hello Updo stands as a celebration of hair in all its forms — offering high-quality accessories that honor diverse beauty, support hair health, and remind us that every strand is good hair.