The journey of Hello Updo began in a moment of frustration under the July heat of the Dominican Republic. Struggling to find a hair tie that could accommodate my big, coily hair without snapping or stretching to its limits, I realized the global market lacked tools designed for textured, fuller hair types. Back home, with determination and a sewing machine in my Abuela's kitchen, I crafted the first Flora silk scrunchie in Biggish—a product that has since become the hero of Hello Updo, empowering women with hair tools that prioritize health and inclusivity.

My personal relationship with hair, however, runs deeper. As a Dominican-American, I grew up hearing the phrase "pelo malo" and endured years of damage from salon treatments that sought to change my natural hair. Embracing my curls was a hard-won journey of patience, self-love, and rediscovery of identity. Hello Updo stands as a celebration of textured hair, offering high-quality tools that honor diverse beauty while supporting healthier, happier hair.