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The better way to updo.

Hair Essentials

The first 24-hour haircare accessories system. Silk essentials designed for your hair's health.

Designed to hydrate &
minimize breakage

High quality,
100% mulberry silk

Stylist
approved

Our Hello Updo community

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Fit your needs

Flora Silk Scrunchie in two sizes

Biggish, and Smallish. Because one size doesn't fit all.

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★★★★★

Great quality and feel. The cinching is a great touch and the elastic doesn’t hurt my head. Love that it’s double lined too!! The color is beautiful and as pictured.

— Tierra C - Night Silk Bonnet

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★★★★★

I used to avoid wearing ponytails or other styles until the last day before washing and now I can do it anytime. I highly highly recommend giving these a shot, you won’t regret it!!!

— Anna G. - Flora Silk Scrunchies

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★★★★★

I wasn't sure if this bonnet would be worth the price but it totally is! I was looking for pure silk, spacious and comfortable but wouldn't fall off, would last a long time. It met all my needs and expectations.

— Leo B. - Night Silk Bonnet

Embracing her curls became a journey of self-acceptance

Pelo Bueno: A short film

A love letter to our good hair.

We proudly donated 15% of profits during 2024 Hispanic Heritage Month to Hogar Madelaes, an orphanage for girls in the Dominican Republic.