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hello.

We're a new haircare brand that's making scrunchies more texture-inclusive because scrunchies shouldn't be one size fits all.

press.

"This Afro-Latinx-Owned Beauty Brand Has Transformed My Routine"

"A haircare brand offering scrunchies specifically made for textured hair"

"Hello Updos scrunchies are specially made with love and attentiveness."

"Just what thick-haired naturals need to keep coarse, curly tresses out of their face."