Tools backed with intention.

Hello Updo is the only brand that's challenging the idea of one-size-fit-all hair tools. We know hair journeys are deeply complex and personal, so instead of creating the same, tired tools, we’re innovating the essentials to give you exactly what you need to live in your crown with pride– no matter what that means to you.

  • Inclusive Sizing

    We intentionally designed our silk scrunchies to celebrate, hold, & protect diverse textures. Hair tools should not be one size fits all.

  • Prevents Damage

    Silk's smooth texture allows your hair to swiftly glide over it; reducing pulling, knotting, tangles, and frizz.

  • Retains Hydration

    Unlike cotton that absorbs your hair's moisture, our silk products leave your hair's hydration right where it belongs.

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