• Hair tools should be treated like clothing in terms of sizing. Hello Updo is the only brand that's challenging the idea of one-size-fit-all hair tools. Everyone's hair deserves to fit in their tools.

  • We know hair journeys are deeply complex and personal, so instead of creating the same, tired tools, we’re innovating the essentials to give you exactly what you need to live in your crown with pride– no matter what that means to you.

The reviews are in...

Here for you and your hair

Promotes Inclusive Sizing

We intentionally designed our silk scrunchies to celebrate, hold, & protect diverse textures. Hair tools should not be one size fits all.

Prevents Strand Damage

Silk's smooth texture allows your hair to swiftly glide over it; reducing pulling, knotting, tangles, and frizz.

Retains Natural Hydration

Unlike cotton that absorbs your hair's moisture, our silk products leave your hair's hydration right where it belongs.

Minimizes Plastic Waste

We're dedicated to learning new ways we can implement sustainable methods. Our hair essentials are packed in recycled boxes or glass jars that can be recycled or upcycled, minimizing plastic waste.