WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

WELCOME TO HELLO UPDO!

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'Best Scrunchie' by Allure Best of Beauty

'Best Scrunchie' by Allure Best of Beauty

Meet the 100% silk scrunchie made to hold & nourish every hair type—loved by editors, stylists, & customers alike.

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

GOOD HAIR DAYS FOR ALL

SILK ACCESSORIES ROOTED IN HAIR HEALTH & DESIGNED TO MAKE GOOD HAIR DAYS LAST.

TRUSTED BY PROFESSIONAL STYLISTS

Bergen County, NJ

At 5 Salon & Spa, we’re committed to using only high-quality products that hydrate and protect our clients’ hair. Hello Updo is the only accessory brand we’ve found that meets our standards.

— Ona Diaz-Santin

Owner of 5 Salon & Spa

New York City

Hello Updo bonnets and silk scrunchies have become essential in maintaining my clients hair. They have invested in their hair and when I advise them on how to upkeep it with the right products and now accessories, extending their styles.

— Suleky Roman

Lead Stylist at Curl Bar Beauty

New York City

Protecting your curls doesn’t stop when you leave the salon—that’s why we offer Hello Updo Bonnets at Curl Bar Beauty! They've become an essential in our salon and to our recommendations.

— Joanne Matos

Owner of Curl Bar Beauty

& CUSTOMERS ALIKE

Best scrunchies ever

Best scrunchies ever! I can’t use anything else.

Yaritza

I literally wear this all the time.

I have 4c hair - I use when styling or want an extra inch of cuteness when I exercise. Great wrist accessory too!

Brittany

I can't sleep without it

My husband and I absolutely love our silk pillowcase from Hello Updo! It's so soft and great on my hair and skin. We can't sleep without it!

Jennifer

It hasn’t stretched out

I’m definitely seeing less breakage when I use this scrunchie. I use it every day and it hasn’t stretched out.

Raquel

Love this brand and their team

This is probably my 7th order from Hello Updo. I love their products and its message. I’ve definitely seen less breakage for my hair since using its products.

Liliana

"They not only hold your hair in place, but they also protect it."
Best of Beauty 2025
It keeps your style so intact, volumized, and frizz-free that you can basically cross haircare off your morning to-do list. "I have a large head and a ton of hair, so my bonnet size matters!"
"A female-founded beauty brand to know."

Good hair days begin at night™

Our best-selling, award-winning silk bonnet, sized for comfort.