OUR STORY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

ROOTED IN WELLNESS & TEXTURE INCLUSIVITY

We knew it was possible to make more inclusive and effective versions of our go to accessories, but they were either impossible to find or didn't exist at all. So we decided to create them ourselves.

Fueled by a commitment to inclusivity and wellness, we are setting the tone for what hair care tools should look like.

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Hi! I'm Magdaline, the founder of Hello Updo. After years of damage from using hair ties that were not made for my hair type, I decided to take matters into my own hands. I designed silk scrunchies in multiple sizes, known today as the "Biggish" and the "Smallish", to fit and protect different hair textures. Who said scrunchies had to be one size fits all?

Since I started Hello Updo in 2019, I've been on a mission to create a haircare tools company dedicated to promoting hair wellness for all hair types.

Over the years we've grown and launched more tools that put the health of your hair first. Cheers to healthier hair days and beyond with you!

Thanks for trusting us on your hair journey!